Traditional stock photography sites offer images that almost always feature young, thin, white, able-bodied people. Does that really reflect the dizzyingly diverse array of people we see around us every day -- or your customers?
More people are demanding better from the companies they interact with. Use this opportunity to stand out in any market and reach entirely new demographics by representing the real bodies and lives of your customers.
Big stock photo sites now offer group photos with the obligatory one or two people of color, but how often do you see a doctor, or dancer, or banker who's plus size or has a disability?
This narrow ideal affects us. Among many others, a recent study found that 70% of teen girls agreed that magazines strongly influenced what they thought was the ideal body type. The more we see unrealistic, idealized people in advertising and the media, the more it makes us doubt the worth of our own bodies, skin colors, looks and orientations.
Thankfully, the world is changing. Customers are demanding better from the companies they interact with, and more businesses are attempting to be more inclusive in their stock image use. This expansion is good for all of us: Companies are able to appeal to more potential customers, and we all get a healthier mix of representation in the media-driven atmosphere in which we live.
Representation Matters is the world's first and best site for high-resolution, royalty-free, diverse stock images for commercial use. You'll find images focused on inclusion and diversity in all walks of life, perfect for bloggers and graphic designers and priced for small business owners.